Google Has Lost the Plot With the Pixel 2 and Pixel 2 XL
Google launched the Pixel 2 and Pixel ii XL earlier this month at the SFJAZZ Center in San Francisco to a warm reception from Android enthusiasts and the tech media alike. While both devices are designed and marketed by the American search giant, the former is manufactured by Taiwanese tech house HTC and the latter, past Due south Korean consumer electronics company, LG. Sure, neither has iPhone 10'due south Face up ID, Galaxy S8' due south Iris Scanner, or even the two-year old iPhone 6s' 3D Touch, just the top-shelf hardware, nifty cameras, outstanding battery life, unproblematic software and the hope of timely updates seemingly fabricated them easy recommendations at the premium-terminate of the market. Or so it seemed at first.
Unbeknownst to Google and its manufacturing partners, all that positivity was to unravel within days of the grand announcement. In a tale that's uncannily mimicking the ill-blighted journey of the Galaxy Note 7, every solar day seems to bring forth a new problem with the ii devices, some of which may or may not fifty-fifty be rectified by firmware updates. Acres of column infinite on newspapers and websites accept been devoted to debating, discussing and dissecting the alleged problems that these devices are plainly suffering from, starting with screen burn down-ins and 'black smearing' on the Pixel 2 XL to the clicking and whirling noises on the Pixel 2, but the problems with these devices started long before they found their style to the market place, apparently without any quality control any.
You see, Google is primarily a software firm at heart, and information technology has always been then, however its sporadic, half-baked hardware ambitions. Information technology's a company that'south notwithstanding trying to figure out whether it even wants to be a hardware vendor, but is finding the growing global ambition for smart gadgets as well hard to ignore, which is why you got the Google Abode, OnHub, Wi-Fi, Chromecast, Pixelbook, Nest Thermostat and a whole host of other devices sold nether the Google brand. Unlike Apple, though, later on-sales support has always remained a problem, both from the hardware and software points of view. While the Cupertino giant stands behind its products and updates them for years, Google is known to drop support for its products without any rhyme or reason, with last yr's unseemly controversy surrounding the Revolv smart home hub being ane of the most remarkable cases in signal.
The frequent changes in strategy, exemplified by experimental products like the original Pixel tablet, the curious example of Project Ara, the now-defunct Nexus lineup, and the buying and selling of Motorola'due south mobile unit of measurement, is also holding back Google from condign a major hardware player. Of course, it doesn't help that the visitor is however meandering forth rudderless with its smartphone ambitions, not existence able to decide whether to target the mass market place with pocket-friendly devices, like it initially tried with the Nexus line, or aim for the top of the food chain with devices like the latest Pixels that commencement at $649 in the U.S. and significantly more in other parts of the world.
While price is a deterrent and the relative lack of marketing doesn't assist either, the affair that was always going to concord back the second-gen Pixel twins from success was the utter lack of innovation, unlike the cream of the crop from market leaders Apple and Samsung. Let's confront it, what these 2 companies are offering with the iPhone X and Galaxy Note 8 are infinitely more lucrative to the consumer than the ho-hum, drab and boring devices on offering from Google. With the litany of complaints that the 2 are now besieged with, information technology's going to be harder for Google to convince people to opt for either of them ahead of more characteristic-filled, similarly priced devices from other vendors, even as news emerges that Apple has sold out its get-go batch of iPhone Ten units inside minutes of going up on pre-order.
Every bit an Android aficionado, it pains me to see how it is infinitely more difficult to get a seamless feel on Android than it is on iOS. Had Google not been so utterly clueless about its hardware plans, other Android vendors would have had to upwards their game to retain customers, forcing them to innovate rather than churning out more of the same with alarming regularity. But with Google continuing to push underwhelming and uninspiring devices that only cater to a select few, the promise of a no-compromise Android smartphone with best-in-class hardware and feature-filled, yet light-on-resources software, remains a dream. While additional choice is e'er welcome, the 2nd-gen Pixel twins are, unfortunately, non even remotely relevant in 2017, with or without great camera software and timely updates.
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What Google could have washed to make these phones more attractive, is cost them at reasonable levels. However, the company chose non to, meaning they were always going to start off at a disadvantage against devices like the Galaxy S8 / S8 Plus and the iPhone eight / 8 Plus. Recent events take only ensured that people volition exist doubly cautious before investing their hard-earned money into devices with questionable reliability. While the reported quality control bug have only accentuated the problems, the Pixel 2 and Pixel ii Forty were ever going to be a hardsell to mainstream smartphone buyers without the design flourish or innovation of the Galaxy S8 or the iPhone X, making them irrelevant for everyone except the well-nigh diehard pure Android fanatics. Google may accept lost the plot with the Pixel ii devices this year, but let'south just hope that the company's Pixel division tin option itself up, dust itself off and showtime afresh on the Pixel three lineup that will, if latest reports are to be believed, come in iii different avatars next yr.
Source: https://beebom.com/google-lost-the-plot-with-the-pixel-2-and-pixel-2-xl/
Posted by: mackforculd.blogspot.com
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